At the beginning of the 20th century, Edward L. Bernays, publicist, journalist, and inventor of the theory of public relations, considered the father of modern propaganda and the engineering of consensus in the United States, stated in one of his texts, “The conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in democratic society. Those who manipulate this unseen mechanism of society constitute an invisible government which is the true ruling power of our country.” Read more Big Data and the science of manipulating the masses