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Professionals from the Media Meet in Holguín

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The 4th Press Festival "Irma Armas Fonseca In Memoriam", dedicated to hypermedia journalism, began this Wednesday in Holguín with the participation of Ricardo Ronquillo Bello, president of the Union of Journalists of Cuba ( Upec) who reflected on the current situation of the press in the country and the need for greater use of the digital technology and social networks.
 
In his speech, Ronquillo said: "we are in a important stage for the change of the public press model in the country, to move from a model with high institutional dependence to a more autonomous one".

He called for a journalism with greater credibility and adaptation to the potential of the internet, a press that encourages analysis based on Cuban reality and that forms part of popular control mechanisms.

He stressed that the Upec seeks solutions to the current structural problems of the public press system, which must modernize and be able to respond to the demands of the contemporary world.

"Essential in the transformation of the information policy is the leadership and creativity of the directors of the media and their ability to decide what is published without hasty judgments, taboos or conformism."

It is up to the current Cuban Journalism to take risks and defend a communication model based on science, away from triumphalism, subjectivity and half-baked news. In the press, research and analysis must prevail. "The era of the patches in the Cuban press ended."

During the first working session, the journalist Rosa Miriam Elizalde shared her experiences on the creation of the CUBA Domain, a space organized by Upec for the experimentation and innovation of explanatory journalism in the digital scenario.
In her speech, she exemplified how the hierarchical organization of the aesthetics of discourse has changed with the Internet and proposed to build "an architecture of feelings and emotions".

The Hypermedia Journalism offers greater communicative potentialities with tools and applications that allow the creation of more creative and short informative formats, and visually attractive.

The digital press fosters the renewal of design and content, a new way of interpreting and presenting journalistic genres, and the analysis of audiences with greater public influence.

Thursday’s agenda includes the presentation of a paper on computerization of society in Holguín. The debate will also encourage topics such as local development and communication and the presentation of the Citizen Portal in Holguín.

The Festival will award on Friday journalistic works of print press, radio and television competing in different genres, photography and hypermedia journalism.