New commercial alliances at ExpoCaribe
- Written by Luly Legrá Pichs
- Published in Holguin
- Hits: 1399
The recently concluded ExpoCaribe International Fair was an excellent opportunity for Cuban entrepreneurs to promote their goods and services, establish business contracts and enter new commercial markets.
The Spanish group Excelencias based in Santiago de Cuba was one of the participants in the event, where it presented several of the projects it's working on in the country, including four print magazines specializing in the world of motoring, tourism, culinary and culture.
It also has a Guide, which includes options for recreation, lodging, gastronomy and other activities throughout the island; two digital newspapers, a travel agency and the e-commerce platform: www.mallhabana.com.
This wide range of services motivated several entities from Holguín and other Cuban provinces to establish business intentions with this European group.
The companies of Art Services, Dairy Products and Local Industries of Holguín, the Brush and Plastic Articles from Ciego de Avila and the Metal Conforming Company, Profix, from Santiago de Cuba are among them.
Possibilities to access raw materials through imports, internationalize their productions and market their offerings through online sales were some of the reasons for Cuban entities to enter into agreements with Excelencias
In recent statements, José Carlos de Santiago, president of that Spanish corporation, highlighted the long-standing trajectory on the Cuban stage, to which they have dedicated themselves "to presenting the beauties and benefits of this country, always from the good, without denying the bad, and highlighting what others did not stop or stop to present”.
This edition of ExpoCaribe, held from June 23 to 26, was attended by more than 30 economic actors from Holguín, of which the Cobran-sa mipyme was recognized with a mention in Marketing during the closing of that second Cuban commercial exchange.