Holguín destination plans to increase hotel occupancy in 2020
- Written by Lourdes Pichs Rodríguez
- Published in Holguin
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The Holguín destination ended 2019 with a hotel occupancy of 51 percent, with the accommodation of 2 million 575 thousand 695 days tourists, to achieve a slight increase compared to 2018.
Of that figure more than 2 million 26 thousand 900 correspond to the international market, which had a decrease of 3, 2 percent compared to the previous year, caused mainly by the negative impact of the bankruptcy of the English tour operator Thomas Cook.
The presence of customers from the United Kingdom decreased significantly, with a drop of 39.3 percent in relation to the previous year, as well as from Germany, Italy and the Netherlands, which together contributed 10 percent of visits to the territory.
The operations with the Russian market were also noticeable, with two direct flights Moscow-Holguín every 10 to 11 days, with more than 480 tourists arriving at the Frank País international airport. The country closed 2019 with an ascending behavior of 47.5 percent, compared to the previous period.
Canada continued as the main issuing market to this destination, whose systematicity contributed 42 percent of foreign vacationers to this province of eastern Cuba. In 2019 it experienced an increase of one percent.
The national market increased its presence in hotel facilities, mainly in the beach area, with 548 thousand 768 vacationers, who reported an average stay of 5.7 days, growing to 21, 7 percent.
The national market also had a notable participation in the purchase of excursions inside and outside the province.
Hence, among the work objectives for 2020, the sector has planned the analysis of market variables (internal and external), trends and preferences, to propose trade missions of the destination and the management of its marketing.
